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The United Church’s Financial Woes: A Case Study in Systemic Change

Paul Miller

 

Change? So what’s new?

It has become a cliché to say that we are living in a time of great change. Everybody knows things are changing. “Christianity must change or die!” is the recent battle cry of the patron saint of post-Christian liberalism, John Shelby Spong. And the rhetoric of change is heard in almost every congregation I know. I have represented my Presbytery on several Search Committees at churches that are seeking a new minister. “We simply have to change if we want to get the young people back and have a future,” people say. And they say it with sincerity. The mantra of change is pretty much constant.

 

The problem is that saying the church needs to change and understanding how change actually happens are two entirely different things. One congregation I know was adamant that they needed to “do things differently.” They were shrinking and aging and something had to change. They called a minister known for experimental worship and an full-steam-ahead attitude who promised to shake things up. Within months, his approach had collided with the generations-old entrenched power structures of the congregation and his ministry ended in bitterness and recrimination.

 

Different kinds of change

Another cliché is that “The only thing that is constant is change,” and there is a plenty of truth in this as well. There has never been a time in human history when things have not changed. What varies is the type of change. There is a difference between change which happens all the time and transition, those cataclysmic times when the foundations are shaken and a new world comes into being.[1] Western culture is emerging from a 300-year-long period of tremendous stability in which the basic assumptions, values and structures of society remained relatively constant and predictable. Not that things didn’t change. Perhaps no period in human history has seen as much social and technological change as the 19th and 20th centuries. But it was change that was manageable and predictable. Alan Roxburgh describes change in this period as “evolutionary” and “developmental”. This means that change tended to occur in gradual and incremental steps, and change tended to be about “improvements to already existing systems and practices.”[2] Take the basic structure of family life as an example. The pre-modern, extended family went into decline with the Industrial Revolution and the shift from a primarily rural to an urban-centred economy. But for at least 200 years, most people followed a fairly predictable pattern: childhood education or training, courtship, life-long marriage and the procreation and raising of children – the so-called “nuclear family.” This pattern remained stable for the vast majority of people until the 1980s. Since then, however, it has been replaced by a dizzying and quite unpredictable array of family configurations.

 

Human beings tend to respond to change within a framework of stability with “technical” solutions. They cope with by applying tried and tested techniques to solve problems at hand. The invention of the automobile, for example, profoundly changed European and North American society, but it could be argued that the car is part of a more fundamental transition, beginning with steam travel, larger cities and the creation of suburbs, from a stable to a transient culture. Adaptation to the invention of the automobile has largely centred around the technical challenges of building the infrastructure of roads, filling stations, repair facilities and bodies of law that would make the whole system work safely and efficiently.

 

We are transitioning from a period of incremental, developmental, evolutionary change into a time of what Roxburgh calls “discontinuous change” in which the old rules no longer apply and the known techniques no longer work. This has been a profoundly disorienting experience for those trained to work in the old context. Countless people who were trained to work effectively and productively in the old economy find that they do not have the necessary skills to cope with what is happening around them. Living as I do in a community extremely dependant on the car industry, I see first hand the impact this has on people’s lives. Many auto workers are highly skilled, but the jobs for which they are suited are disappearing.

 

Nowhere has the pathos of discontinuous change been seen as greatly in North America as it has in the church. Most mainline Protestant congregations in Canada are at least forty or fifty years old. They were born into that world of predictability – of closed and quiet Sundays, of schools and governments that reinforced the Christian story, of social relationships rooted in the nuclear family and lifelong institutional loyalty. Most United Church clergy are at least 50 years old and they were trained to work in churches where the focus of community life was the Sunday morning church service with attendant Sunday School, youth and mid-week programmes. These churches and their leaders continue to do things very well, but we live in a culture that is largely indifferent to them as mediators of significance, meaning, hope and belonging.

 

It is not simply that the world is changing. It is that the culture of which our churches are a part has become a moving target -- we do not know where it’s going to move next. For example, most of us took for granted that even if younger people did not attend church regularly, the door to the church would remain open because they eventually would seek out the church for rites of passage like weddings. Indeed, as recently as 2004, sociologist Reginald Bibby offered this as a piece of encouraging good news to the churches. According to his research, 87% of Canadian teenagers anticipated turning to the church when they wanted to get married.[3] This may be true statistically, but anecdotally many congregations are living a different reality. Requests for weddings have dropped off steeply as people choose the winery, golf club, hotel, wedding chapel, cruise ship or beach in Cuba as the location for their special day.[4] Not many of us saw this coming fifteen years ago.

 

The church needs to do more than simply recognize that the world has changed and we need to change along with it. Our analysis must penetrate to a deeper level. We must develop the ability to deal with a kind of change that is qualitatively different from what we have faced before; and learn a new set of skills and competencies. The church’s crisis is due, in part, to our persistence in trying to respond to what’s happening with structures, habits, techniques and assumptions that don’t work any more.

 

A Case Study

A good case study to illustrate this is the United Church of Canada’s recent proposal to conduct a five year financial campaign to raise up to $200 million in pledges and gifts for the work of the church. The motivation for this campaign is pretty straight forward. The denomination has been under intense financial pressure as annual givings to the Mission & Service Fund have remained stagnant at $30 million for the past two decades. In 2008, the General Council Office of the United Church announced draconian cuts in staff and curtailment of programs in an attempt to get the church’s financial house in order. The United Church has had to virtually abandon long-standing commitments to social justice, overseas grants, resource production and entire areas of ministry. It is not alone. Mainline Protestant denominations across North America are facing a similar crisis. Something very widespread and systemic is going on.

 

As part of the church’s due diligence prior to launching such an ambitious initiative, the General Council did what all organizations do these days – they hired a consultant. KMA Consultants of Toronto, a firm specializing in non-profit organizations, was asked to do a comprehensive study to determine whether or not a $150 – 200 million campaign was feasible. The consultants worked with the steering commitment charged with planning the campaign, conducted 54 interviews with various stakeholders, convened seven discussion groups, and mailed a survey to 4349 ministry personnel, receiving 1330 responses (31%). (The consultants’ report can be found at www.united-church.ca/files/funding/campaign_planning.pdf.)

 

The conclusion of the consultants’ report was not encouraging. In their opinion, “the church is not positioned to mount a significant financial campaign, nor are congregations ready to participate.” The main reasons for this conclusion were four:

  1. “a lack of specificity about how proposed funds would be spent …

  2. doubt that spending funds in the manner proposed would have a beneficial impact….

  3. a sense of disconnection between congregations and General Council; and:

  4.  skepticism about the capacity of the church’s structures at every level to generate a clear, compelling, and unifying vision for the future. (This was frequently described in terms of a lack of leadership throughout the church.)”  [p. 2]

The underlying implication of these observations is that if they could be addressed effectively; in other words, if concrete specific plans for the funds could be formulated, if the benefits of spending the funds could be demonstrated, if the gap between congregations and General Council could be bridged, and if a clear compelling and unifying vision could be generated – then the campaign might be a success.

 

Responses from the interviews and discussion groups make for very interesting reading. Even though one of the criticisms of the proposal was that there was no clear plan for what to do with money raised, people had pretty definite ideas about what they thought ought to happen. While the impetus and leadership for the campaign would come from the national church, those interviewed clearly expected that the money should be spent locally..

 

“In the opinion of those consulted a campaign should promote these ideas:

  • A national campaign would free up clergy and elders from fund raising, and congregations from focusing so much on balanced budgets…

  • Funds from a campaign would allow congregations to focus on mission… [p. 7]

Later in the report, we find this opinion expressed:

For people to give in an unusual way... the campaign must support initiatives that:

  • seem to arise from a new vision for leadership and ministry;

  • are heavily weighted towards local ministry, local vision and local expenditures. [p.11]

The basic inner contradiction in all of this is that while people recognize the need for systemic change before such a campaign could be launched, they continue to think in old categories. This is a good example of organizational behaviour in what Roxburgh calls a “reactive zone” where people “respond to the changing environment by working harder to make their dominant habits, programs and actions effective.”[5]

Both the proponents and many of the critics of the financial campaign are operating out of the same paradigm in which the national church casts a vision and local churches and individuals raise the money to support it. At this juncture in the church’s history however, we do not need a campaign seems to support existing structures but an awakening of ecclesial imagination that moves the church beyond models of community that have served it well for many years but which are less and less able to speak to the world in which we now live.

 

A Missional Perspective

I would like to look at the financial campaign proposal and consultant’s report from the perspective of the missional church. The missional church movement grew out of the thought and work of Bishop Lesslie Newbigin who served as a missionary in India for over forty years. Newbigin was a leader of the 20th century missionary movement in which churches in the west sent missionaries to evangelize and nurture Christian communities in Africa, Asia and Latin America. He was instrumental in the ecumenical movement that led to the formation of the Church of South India.

           

When he retired, Newbigin returned to his native England and was astonished to discover that the “Christian society” he had left in the 1940s had pretty much vanished. Within two generations, Britain had ceased to be a “Christian nation.” Even though the vestiges of Christian institutions remained, the Gospel was largely unknown and unheard.Newbigin came to the conclusion that if churches were to play any meaningful role in British society, they would have to begin to see their own culture as a mission field.

 

Newbigin asked the question, “What would it mean for the Christian church to have a missionary encounter with modern Western culture?” One of his fundamental convictions was that the church’s mission is God’s mission. The purpose of the church’s mission is not to benefit the church and its members but to bring people into an encounter with the God who is made known in Jesus Christ. Mission, Newbigin argued, “is not an action of ours, but the presence of a new reality, the presence of the Spirit of God in power.”[6] Witnessing to this presence and power in the post-Christian west required an entirely different impetus and imagination than had been required when the church swam in the friendly waters of a Christian culture.

           

The work of Lesslie Newbigin was appropriated by a number of people in North America, leading to the formation in the 1980s and 1990s of a loosely-defined “missional church” movement. One vehicle for developing a missional theology of the church was the “Gospel and Our Culture Network” (GOCN), centred in Western Theological Seminary in Holland, Michigan, but with participants sacttered throughout North America. In my view, the most persuasive proponent of the missional church on this continent for the last two decades has been Alan Roxburgh. Roxburgh has persistently returned to the basic question of how to create and sustain a missional church in the West. His writings and speaking show how this fundamental question has evolved and matured over a twenty-five year period. Roxburgh now works through an organization called Allelon. Some involved in the missional church movement sensed that it was too bound up with academic and theoretical questions and had not grappled with the practicalities of forming missional communities. Allelon – Greek for “one another” – works to nurture and equip missional leaders to work through existing church communities and structures to foster transformation. (See www.allelon.org.)  Recently, I attended a course led by Roxburgh on “Mission-Shaped Structures” in Hamilton, Ontario. What follows draws heavily on the readings, sessions and conversations that took place in that course.

 

In an earlier article reprinted in Theological Digest & Outlook, Alan Roxburgh identified four characteristics of the missional church.[7] First, it recognizes that Western society is a mission field requiring the church to adopt radically different forms of community life and ministry. “We need to fundamentally rethink the frameworks and paradigms that have shaped the church over the last half-century.” Second, the missional church recognizes that its task is defined by the missio dei – by God’s mission. North American churches have become very inward turning and preoccupied with questions of institutional survival. The church’s story, Roxburgh argues, “is no longer about God and what God is up to in the world; it is about how God serves and meets human need.” In a culture where all persons are defined as consumers, God has become “the spiritual food court for the personal, private, inner needs of expressive individuals.” This framework of values and assumptions needs to be challenged at the deepest level by the Gospel. Third, the missional church is concerned with the basic nature and purpose of the church. The church is a community called and set apart to be a public sign, witness, foretaste and instrument of God’s work in creation. The church exists for the sake of the world, not for the sake of the personal needs of its members, present or potential. Therefore, the church’s basic task cannot be defined as one primarily of effective marketing. Fourth, the church is a “contrast society” gathered around beliefs and practices that form an alternative way of life. This puts the church, by definition, into a situation of counter cultural liminality vis a vis reigning cultural norms.

 

As Roxburgh’s thought has continued to develop, he has emphasized another characteristic of the missional church: it is environmentally and culturally sensitive. This is another way of saying that churches must continually be responsive to their contexts. One size never fits all and universal solutions cannot work. Local churches cannot simply be duplications of one central overarching “ethos.” Roxburgh insists that the church needs to re-discover its roots in the neighbourhoods where people actually live. The church will be effective in mission when Christians gather with other believers who live in their areas and together they learn the practices of the Christian life for the sake of the world.

 

Churches in the 20th century were very good at what they did. Roxburgh suggests that the denominational structures of the last century were built on the model of the vertically integrated corporation, pioneered by Henry Ford for the mass production of automobiles. At the top of such organizations was a head quarters which created the culture, cast the vision and formulated the strategies that made the corporation work.  Below was the design and production level which turned out the actual product. And below that, at the “grass roots”, so to speak, was a vast network of local branches known as dealerships which marketed and sold the cars. These branches produced a steady flow of cash upwards through the organization to the top level, feeding and fuelling the entire system. After the Second World War, large denominations began to copy this organizational structure, creating national headquarters, mid-level judicatories, and an equally vast network of local “branches” (congregations) which “marketed” and “sold” the “product” (religious goods and services) to the public at large.[8] Like car dealerships, congregations also generated the flow of money to pay for denominational offices, seminaries, overseas missionaries, publication of resources and all the other things the church needed to do good work in a Christian culture.

           

In a stable environment, this model worked extraordinarily well. But we are in a time of “discontinuous” change when the old rules no longer apply. Both local car dealerships and local congregations are being affected by a change in the public mind and heart. I have heard it said, for example, that the Big Three North American car manufacturers are suffering multi-billion dollar losses, not because the Japanese won’t let them export their vehicles but because they are building cars that people do not want to buy. Similarly, Protestant churches are in crisis because they have ceased to be places of significant meaning or belonging for most people, especially those under 40.[9]

 

When organizations are faced with overwhelming change, they acknowledge it, but then tend to default to the known and fall back on the familiar. In an effort to re-establish stability, people continue to reach for a set of practices that are no longer effective. Specifically, according to Roxburgh, “church systems will spend down their heritage and they will use up the resources of past generations to maintain their status and place before they will face the need to change the ways they are structured and the ways they function.”[10] The $200 million financial campaign is, I think a perfect illustration of this. The timing of the proposal is clearly related to an awareness that the generation of the philanthropically minded who would identify sufficiently with the United Church to make large gifts is aging and disappearing. There is a sense that future generations will have neither the means nor the will to support the kind of denomination with which most of the church’s leadership have grown up. The attitude seems to be, “Let’s do this before it’s too late.”

 

Undergirding this project seem to be three fundamental assumptions.

 

  1. The national church ought to generate a comprehensive vision for the whole church. Even though there is deep scepticism about the ability of the current leadership to do so, there is an expectation that if things were working the way they’re supposed to, this is where the vision would originate. But this flies in the face of powerful trends away from all-encompassing, “vertically integrated” organizations. The disconnect is expressed in the contradictory desires that the project be driven at a national level (because local churches are too tired and depleted) but that the flow of money, essentially, be reversed – from the top down rather than the bottom up. 

  2. The purpose of the campaign is to continue resourcing existing denominational structures. In other words, if we just have enough money we can fix what’s wrong with the church. From a missional perspective, this is misguided because what is ailing the church is not lack of money, it is lack of imagination. Here’s an illustration. My Presbytery, like many, has seen a number of congregations disband in recent years and their assets liquidated. The Presbytery decided to set up a fund with the proceeds from these buildings to finance locally initiated, innovative ministry projects. The vision behind this fund was that new life would emerge phoenix-like out of the old. However, there have only been a handful of grant applications and most of those have been to pay for very conventional projects like hiring staff to run Sunday Schools or young adult ministries. The problem isn’t lack of money, it’s lack of energy to generate fresh experiments in ministry. Clearly, these will not be forthcoming from today’s congregational systems. The key is not a nationally mandated vision for the whole church, but the formation of genuine communities of practicing Christians. But the key to their effectiveness will not be $200 million.

  3. What we’re really faced with is a problem of effective marketing. If people could just hear “the United Church story,” they’d respond. The financial campaign proposal seems to be coming out of the same energy that produced Emerging Spirit in which the church will spend $10 million to reach out to a 30 to 45-year-olds who, the market researchers tell us, are “open” to the message of the United Church. That campaign included a six-month blitz of saucy magazine ads and a series of workshops to train congregations about how to welcome the people when they come. The fatal flaw in the whole Emerging Spirit enterprise, however, is that it is a technical response to a systemic change. 

 

Ecclesiology

What kind of ecclesiology lies behind a proposal like the $200 million campaign? It is clear that the establishment thinks that being “United Church” means responding positively to certain positions, causes, convictions or views. United Church people use inclusive language, for instance. They’re gay positive and they don’t drink bottled water. They support the Native apology. They are steadfastly opposed to patriarchy, homophobia and globalization. And if we can just find the people who share those convictions and tell them “the United Church story,” the church will be revitalized. 

 

This is an approach deeply rooted in modernity. Among its many characteristics, modernity has to do with a drive towards homogenizing and universalizing and away from the local and particular. That’s why modernity has produced such powerful phenomena as the nation state, science and technology and the vertically integrated corporation. Even the much-touted value of “inclusivity” is practiced in a modernist system like the United Church in such a way as to produce conformity rather than true diversity. By definition, being “inclusive” means embracing the church’s agenda of just causes. While officially inclusive, the United Church is, in fact, highly intolerant of genuine dissent, diversity and non-conformity.[11] Inclusivity, United Church style, has a remarkable sameness and predictability to it. The consultant’s report lists a number of comments from interviewees expressing their confidence in the reputation of the United Church. This comment is very telling: “Those who decided they do not like what the United Church of Canada stands for have left.”

 

In a section titled “Releasing Vision & Passion for Third Generation Ministry,” specific snapshots of future ministry are suggested, including the following: “Rural congregations [could lead]in care for creation, such as through promotion of environmentally friendly farming practices, or linking urban folks to locally grown food.” [24] Only someone with an outdated and romanticized view of rural life could have written such a statement. It assumes that the country is divided into two kinds of community – rural and urban – that rural life and farming are synonymous and that the value of rural communities is in their potential to conscientize urban people. 

 

Truly local mission

In its last round of cut backs, the General Council was criticized for abdicating its historic commitment to social justice and mission. The local congregation was declared to be “the primary unit of mission” in the church. A missional church perspective would support such a shift, but expose the superficiality of what the church is doing. The shift to so-called “local units of mission” really amounts to attempting to download what remains of a  nationally mandated agenda onto local congregations. For example, the national church discourages congregations from launching their own mission projects not vetted by their own staff person on the grounds that people can’t be trusted to know what to do. There could scarcely be a more egregious example of paternalism and condescension. At issue is whether the church sees itself as primarily about promoting its own institutional agenda or being humbly and radically open to the missio dei.  

 

Signs of hope

There is plenty of discouragement in the church today. As the people of God, we need to discern the signs of hope, remembering that God’s people have always been a stiff-necked bunch, and most of what God has accomplished has been done in spite of us, not because of us.

 

The missional perspective is helpful in unpacking what is going on with a proposal like the $200 million campaign. It provides clarity in the midst of confusion. This campaign is part of a larger response to the crisis the United Church is facing, and a classic illustration of how a system behaves when confronted with discontinuous change. If we could grasp this, it would help us turn away from recrimination and blaming (another symptom of systemic crisis), from mistaking effects for causes, and turn towards a more constructive response.

 

The missional perspective also opens up space for hope. What is needed is not another program, policy or technique. Certainly not more money. What is needed is a re-engagement with the biblical story in which we would find that the people of God have been here before. Many times, they have been in the wilderness and in exile, as we are. But as we return to our larger story – to God’s story – we will find that those times were precisely the spaces and places in which God prepared new things.


 

[1] Alan J. Roxburgh and Fred Romanuk, The Missional Leader: Equipping Your Church to Reach a Changing World (San Francisco: Jossey-Bass, 2006), 160-161.

[2] Alan J. Roxburgh, The Sky is Falling: Leaders Lost in Transition,(Eagle, Idaho: ACI Publishing, 2005 ) The following section draws on this book and Roxburgh’s other recent book, co-authoured with Fred Romanuk, The Missional Leader: Equipping Your Church to Reach a Changing World.

[3] Reginald Bibby, Restless Churches: How Canada’s Churches Can Contribute to the Emerging Religious Renaissance,  (Toronto: Novalis, 2004) 151-152.

[4] How ironic that many congregations are being torn apart by debates over whether to hold same-sex weddings in the church when most people, regardless of orientation, are looking elsewhere.

[5] Missional Leader, 49.

[6] Lesslie Newbigin, The Gospel in a Pluralistic Society (Grand Rapids, Michigan: Wm. B. Eerdmans, 1989)  119.

[7] Alan J. Roxburgh, “The Missional Church,” Theological Digest & Outlook, September 2005, 1-3.

[8] The extent to which this imagination remains deeply ingrained in the United Church of Canada can be seen in the telling title given to a recent conference on the future of the church: “More Franchises Than Tim Horton’s.”

[9] The irony of the Canadian Auto Workers attempting to organize a union of United Church clergy can only be described as delicious.

[10] “Mission-Shaped Groups,” Allelon Training Center,  Student’s Workbook, 25.

[11] On wondercafe.org, Emerging Spirit’s website, someone posted a question on the discussion forum about Fellowship Magazine. This person had heard about it, but had trouble believing that “there were still people like this in the United Church.”

 

 

  


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